![]() "The savings and efficiency delivered are unmatched, and more importantly, the customer experience and reputation of the brand are the healthiest it's ever been."ĬhatGPT, a generative AI chatbot, has been the buzz of the business world since it was released in November. "In an organization that is receiving reviews across thousands of locations, this could take the responsibility and cost of responding out of the hands of thousands of individuals, and dwindle it down to just a handful of individuals at corporate who are reviewing the list of automated responses," said Afif Khoury, chief executive and co-founder of SOCi, in an email response to questions. The company, led by neuro and data scientists, has been developing a new line of "Genius" products to further tap artificial intelligence and machine learning models to automate digital marketing and decision-making.Īs part of that effort, SOCi announced last month that its online review response software tool-which integrates with major review sites including Google, Facebook, and Yelp-has tapped ChatGPT to deliver personalized, relevant responses to each reviewer. It helps them manage and collect data from their search and social media presence through a centralized platform-and in particular their reputations on review websites. SOCi's software targets brands with multiple locations, such as Ace Hardware, Jersey Mike's, Kumon and Ford. The money brings the total amount raised by SOCi to $230 million since it was founded in 2012. The company also will use the additional funding to expand into new markets, including manufactured goods.
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